- interview tapes
- researchers' diaries
- company documents
- websites
- developers' models
It is the main data or evidence generated by case studies, action research and ethnography.
Quantitative analysis can be used on qualitative data. For example, you could:
- count the number of times a particular word or phrase occurs in some text
- count the number of words or pages allocated to different topics on a website
Source:
Book- Researching IS and Computing, Briony J Oates, 2006
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