Defining Quantitative Data Analysis

Quantitative data means data or evidence based on numbers.

Examples of numeric data include:

• number of people expressing satisfaction with an organization's IT help desk
• a company's annual turnover for each of the last 5 years
• time in seconds to process a data file
• number of characters in a computer animation
• number of people accessing the Internet for more than 20 hours per week
• number of hot links on a website

The idea of quantitative data analysis is to look for patterns in the data and draw conclusions.


Source:
Book: Researching Information Systems and Computing, Briony J Oates, 2006